Pinterest, YouTube, and Instagram have been the go-to for interior design inspiration in recent years, but TikTok is starting to emulate these platforms. While many people associate TikTok with Gen Z dance trends, it’s also a great place for interior designers, hobbyists, and experts to share their tips, how-to advice, shopping trips, etc.
I spoke to five interior design creators on TikTok to learn more about how they started their accounts, what inspires them to create content, and how they cultivated their audience. Whether you’re looking for inspiration for your own home or growing a similar account, here are five accounts worth following on TikTok.
While Katie Mack may be known for her larger Instagram following, there’s no doubt that her TikTok will soon catch up. After all, she only started her account in January 2021 and already has almost 30k followers. Her whimsical yet chic candy-colored home is the inspiration for both accounts. “When we bought our first home in July 2017, I knew I wanted to Instagram the process of decorating it. So I did, and it just took off! I started to get a lot of great feedback and features and so I decided to give it my all and realized I was done with this. I started posting every day and befriended a community of other set lovers and the rest is history,” she says.
Mack really enjoys the creative challenge this new platform brings. “I like a lot of the trends so much and I love to think of a different spin on audio or music that has been used before. It’s a really nice creative outlet and it feels a lot less serious than Instagram.”
When it comes to creating social media content, she believes that being yourself is the most important factor. “I think letting yourself and your process be a little uninhibited is really the way to make a unique video. Attract to what you like and don’t worry about what others think or what is popular. Take risks! Just be natural and show who you are and how your home reflects that. My most popular video is just a 15 second clip of my kitchen. I think it got off the ground because it was so polarizing. People loved it or hated it and I like both because they don’t live here.”
With 6.1 million followers on TikTok, Katie Feeney may be known for her dance and lip sync videos, but she’s well on her way to becoming a design influencer as well. The Penn State Freshman recently teamed up with Dormify to design a “Danish Pastel” style dorm room. “ Me (and my friends and even my new roommate) are all huge fans of Dormify. I’m also only about a month away from college, so the design of my dorm room was really top of mind,” she says.
Feeney’s room has a cheerful mix of fun pastel colored wall prints, ivy light garlands to create atmosphere and a soft yellow ditsy floral duvet. Everything is for sale on Dormify. Feeney’s room is not only the perfect place to study, but it is also the ideal place for the social media star to create new content.
Not surprisingly, Feeney used social media to get ideas for designing the space. “I get a lot of inspiration from Pinterest. It’s super helpful if you have certain aesthetics in mind, then explore some creative options and images. It’s also great to get real-time feedback from my community of fans/followers. The comments on posts literally become a back and forth conversation with everyone. It is awesome.”
Like many TikTok users, Chelsea Scott started on Instagram and started posting on multiple platforms. In February 2021, one of her videos started going viral. “It led me to dive into the world of DIY and interior design on TikTok, and I’m so glad I did. I love how real and raw TikTok creators and content can be, and I always learn something new that I would never have come across otherwise, I hope I can be a source of inspiration and information for others too,” she says.
The content of the account ranges from tutorials to how-tos, product broadcasts, favorites, before and after videos, along with DIY and home-related humor. “I always enjoy trying out new transitions, which are especially fun for before and after videos. I also love being able to use a trending sound and put my own spin on the DIY. self/interior design.”
As for how Scott came up with her unique handle, it’s an interesting story. “I originally started university in 2005 majoring in interior design, but the program I enrolled in was more of an interior architecture program. I was interested in this, but I was more interested in the visual aspect of design versus the bones of the structure I switched from major to visual merchandising after about a year and a half. While I was brainstorming names for my handle, I was chatting with a friend who was also in the same interior design program as me and also switched majors. jokingly that we were literally dropouts in the interior design, and the name of the handle was born.”
Chrissy Horton, like many other design influencers, started her TikTok account during the pandemic. She focuses her content on providing resources for moms looking for viable and practical ways to create a beautiful home. “I will show viewers how to create an organized, stylish, yet functional space that can meet my children’s needs and items while continuing to reflect my style,” Horton says.
The event planner and mom are also happy to share tablscape tips. “One of my biggest goals with this account is to prove that you don’t need a lot of stuff to have the design of your dreams, whether that’s your living room or setting the table for dinner! I share ways to reuse and restyle items you already own.”
With nearly 300,000 followers and 6.3 million likes, Horton has learned the secret to growing her account very quickly. “I try to get to the point within the first three seconds. Each video has a title so that the viewer immediately knows what they are going to learn about. Aside from that, I always strive to be personal, sincere and to keep it short and sweet,” she says.
However, Horton believes that the best way to create content is unique. “There are so many creators, but there is only one you! Don’t compromise your style, passion and knowledge for the sake of opinions. If you make a video go viral based on content you normally don’t cover, you’re gaining followers for all the wrong reasons. Not only will this hinder your engagement, but the audience that came out of that viral video may not be the one you’re trying to target.”
With nearly 140,000 followers, Gilla Nordike proves that you don’t have to be Gen Z or millennials to make great TikTok videos. She was inspired to start her account when her 20-year-old daughter suggested it. “I replied ‘I’m really not too old’ and she convinced me to make one anyway. From that moment on I was hooked. I realized how many people needed help with their homes. It was a way I could give them designer tips that would help them in their own home and how they could do this even if you are on a budget.”
Nordike offers a variety of content on its page, including tips for designers such as how high to hang curtains, rugs, furniture placement, designer trends, recommendation videos, and groceries. “I like to share home decor videos on how to set up a coffee table or centerpiece, couch table, etc. I throw some funny ones into the mix of sneaking into the house with home decor so my husband doesn’t see it.”
She doesn’t have a specific strategy, though: “I only create content to help my followers know how to make their home beautiful and organized, she tells me.” I help them find ways to find the items they love and to make their home beautiful and something they can be proud of, even if they’re on a budget.”